One of the best features PlayHaven supports is User Segmentation. User Segmentation gives you the ability to intelligently customize and display PlayHaven content units like Interstitial Ads, Virtual Good Promotions, Rewards, and Announcements within your game. You can fine tune your marketing efforts based on different player characteristics and then analyze and optimize those efforts to intelligently create the best player experience and maximize lifetime value. From purchase history to language to device usage, the choices by which you can segment your players is vast.

We’re super excited about an added functionality making User Segmentation even better!

You can now segment your players based on the day they first launch your game. The functionality is called first session segmentation and it allows you to show even more relevant messages and units to your players.

Here are a few examples of how to start using first session segmentation:

• Target engaged players who have played your game for a specified length of time with Rewards or Announcements

• Suppress Interstitial Ads for players who purchased your game before it was free

• Target players on their first day in your game with Opt-Ins

To utilize this functionality, simply go to your PlayHaven Dashboard. In ‘game settings’, click ‘User Segments’ and then ‘add segment’. Under the ‘select dimension’ drop down menu, you’ll find ‘first session’. Select this dimension and define the dates and/or time period. You can add more dimensions if you wish. The new user segment will be saved and can be easily accessed for any of your PlayHaven marketing tools.

There are a myriad of smart ways to utilize first session segmentation. Contact our team of Account Managers for more ideas.

It has come to our attention that a topic concerning a former PlayHaven employee has generated a passionate online debate.

There are a number of inaccuracies being reported and I would like to take this opportunity to provide some clarity.

PlayHaven had an employee who was identified as making inappropriate comments at PyCon, and as a company that is dedicated to gender equality and values honorable behavior, we conducted a thorough investigation. The result of this investigation led to the unfortunate outcome of having to let this employee go. We value and protect the privacy of our employees, both past and present, and we will not comment on all the factors that contributed to our parting ways.

This employee was not Alex Reid, who is still with the company and a valued employee.

We believe in the importance of discussing sensitive topics such as gender and conduct and we hope to move forward with a civil dialogue based on the facts.

In that spirit, I would personally like to hear your thoughts and concerns.

Email me at ceo@playhaven.com.  I will do my best to respond and encourage an active and civil dialogue.