One of the best features PlayHaven supports is User Segmentation. User Segmentation gives you the ability to intelligently customize and display PlayHaven content units like Interstitial Ads, Virtual Good Promotions, Rewards, and Announcements within your game. You can fine tune your marketing efforts based on different player characteristics and then analyze and optimize those efforts to intelligently create the best player experience and maximize lifetime value. From purchase history to language to device usage, the choices by which you can segment your players is vast.
We’re super excited about an added functionality making User Segmentation even better!
You can now segment your players based on the day they first launch your game. The functionality is called first session segmentation and it allows you to show even more relevant messages and units to your players.
Here are a few examples of how to start using first session segmentation:
Suppress Interstitial Ads for players who purchased your game before it was free
- Target players on their first day in your game with Opt-Ins
To utilize this functionality, simply go to your PlayHaven Dashboard. In ‘game settings’, click ‘User Segments’ and then ‘add segment’. Under the ‘select dimension’ drop down menu, you’ll find ‘first session’. Select this dimension and define the dates and/or time period. You can add more dimensions if you wish. The new user segment will be saved and can be easily accessed for any of your PlayHaven marketing tools.
There are a myriad of smart ways to utilize first session segmentation. Contact our team of Account Managers for more ideas.