We are very pleased to announce PlayHaven’s first ever sponsored event in conjunction with the Alliance of Indie Mobile Developers (AIMD).
Topic of Discussion: Get ready for the battle – formulate a pre-launch strategy to make your new iPhone game a success!
Location: Cooley Godward & Kronish – 101 California Street, 5th Floor, San Francisco, CA 94111
Date: January 20, 2010
Time: 6:00 – 8:30pm
Cost: FREE!
Sign up here: http://aimd1.eventbrite.com/
The event brings together the indie mobile developer community and an acclaimed panel of experts from the video game and marketing industry. With PlayHaven’s launch only 2 months ago, we’ve seen 100 plus mobile developers join and claim their communities. And with this success, it became clear to us, that there is a need to bring these developers together in a much more global scale.
At the first event, we’ll be meeting with industry experts who will discuss pre-launch and launch strategies for indie mobile game developers-as part of a series of marketing panels that will lead up to the Game Developers Conference.
Some topics we’ll cover are:
- The importance of knowing your customer.
- Building a brand in the early stages of development.
- Successful strategies to create pre-release buzz.
- Starting conversations and managing pre-release communication.
- Getting your game ready to go-to-market.
The panel features Andrew Podolsky, Editor in Chief from Slide To Play and former writer and editor from 1up, Game Revolution, and Ripton; Sean Denny, Senior Consumer Insights Manager from eBay and 10 year video games industry vet who has worked at LucasArts, Gazillion, and PlayFirst; and lastly, Randall Schleuder, co-creator of the award-winning Snails for PocketPC and developer of Flickitty for the iPhone.
About Alliance of Indie Mobile Developers (AIMD):
AIMD is a community of independent mobile game developers dedicated to promote indie mobile games by exchanging tips, knowledge, and industry best practices. We love indie mobile games and especially love the underdog. We help developers cultivate their best work, and reach the hearts, minds, and phones of their greatest fans.
