VentureBeat’s BYOT podcast is given wings

PlayHaven is excited to announce that we have partnered for the launch for the BYOT Podcast on Venturebeat. This successful Mobcast by Bitmob.com was taken over by VentureBeat to help ensure its duration.

Here it is: the first episode of GamesBeat’s official podcast, BYOT. That stands for “Bring Your Own Topic,” but you don’t have to put those trampolines or tapirs away just yet. Who doesn’t love a bouncing tapir? Their first show features an all-star cast from the lovely GamesBeat staff: editor-in-chief Dan “Shoe” Hsu, head writer Dean Takahashi, copy editor Jason Wilson, and culture editor Sebastian Haley. Each of them has brought his own 2012-centric topic to discuss with the group, and they break it up with a smattering of evil trivia. Topics:

*Games of 2012 we should champion
*The single worst things to happen to gaming this year
*The rise of online gambling
*Are we done with blockbuster games?

 Find more on this podcast here.

*PlayHaven fully supports having an opinion, but recognizes that the opinions reflected in this podcast are not necessarily those of PlayHaven.

How will mobile affect the art of gaming?

The video game industry has long been criticized as not being an art form. Roger Ebert has gone as far to say “that no video gamer now living will survive long enough to experience the medium as an art form.” (source)

Art is defined as “the use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others. Art is something that stimulates an individual’s thoughts, emotions, beliefs, or ideas through the senses.” (source) The gaming industry has proved time and time again its ability to create emotional experiences parallel to those of other art/entertainment industries; even Ebert’s own film industry.

Who can forget the adrenaline rush in Half-Life 2 when the chimney stack collapses and you have only moments to race to safety, or the relief of catching a flag-carrying friend on your hovercraft mid-air in Tribes.  What about the thrill of accomplishment at dinging level 60 in Diablo III?. And who can deny the breathtaking scenes of God of War III, feeling the sand between your toes in Journey, or the slumber party-esque fun of Little Big Planet?

Chris Melissinos @CMelissinos has been a long time advocate for the art of gaming. At his current exhibit at the Smithsonian, Melissinos shows video games as not just mere play, but “richly textured emotional and social experiences that have crossed the boundary into culture and art.” (source)

So the question becomes, how will mobile affect the art of gaming? More after the jump »

Mobile is giving classic games a second life

30 years ago video game consoles, then merely toddlers, gave way to some of the greatest games ever developed (Legend of Zelda, Dragon Slayer II: Xanadu, Mario Bros., Duck Hunt, Metroid). Fast forward to today – these classics are making a comeback to the mainstream thanks to the success of mobile gaming.

Game lovers and enthusiasts who originally made these games a hit can now play them with their children on their smartphones and tablets. Because of mobile gaming, developers are learning how to breath a second life into their genre-defining ancestors while still creating original IP.

Activision’s Pitfall! is a prime example of this movement. “The vision was to take inspiration from the ’82 Pitfall and all of its cool gameplay [elements],” said Greg Canessa, vice president of Activision Mobile, to GamesBeat. “We took that inspiration and iconography and [brought them] to 2012 with modern technology while trying to stay true to that game.”

More after the jump »

Living in the 50% mobile club

For your digesting pleasure, from MediaPost this morning, some “glass half full” mobile stats:

47% of U.S. smartphone owners use mobile shopping apps.

47% of tablet users engage with mobile ads on their tablets more than once a week and are highly likely to take action after seeing the ad.

49% of tablet owners have clicked on an ad within the last 30 days.

45% of NBC’s Olympics video streams went to smartphones and tablets.

Facebook says that 50% of its $1 million-a-day run rate for Sponsored Stories comes from mobile.

Mobile devices accounted for 52% of Wi-Fi use.

52% of tablet owners are mothers.

50% of U.S. and U.K. gamers prefer smartphones or tablets as their primary gaming platform.

50% of those with cell phones use them while watching TV

50% of U.S. consumers would consider watching programs on their tablets and smartphones.

What are your “glass half full” mobile moments?

To read more about this, visit the original post:  Living In The 50 Percent Mobile Club

PlayHaven in the house for Casual Connect!

Casual Connect is upon us and PlayHaven will have a 10 person strong team in Seattle this week. On Wednesday, July 25th, we are excited to join MobileAppTracking by HasOffers for Mobile App Playground! Hosted at the Crocodile we are pumped for a night of live DJ’s, dancing, drinks, prizes and more! Going to be in Seattle this week? Let’s connect!

PlayHaven Highlighting LTV maximization at Mobile Gaming USA

As the mobile gaming industry becomes increasingly more competitive, maximizing the amount of time that audiences spend on your games is crucial in order to achieve engagement and monetization goals.

Max Rollinger, Director of Mobile Gaming USA, sat down with Ryan Hoover, Director of Product Management at PlayHaven, for a podcast to discuss how publishers and developers can more effectively retain their audiences for the long haul.

Tune in as Ryan breaks down:

* What LTV maximization is and how it can be used to measure a game’s success

* Best practices for keeping gamers engaged, from in-game ads to rewards

* Monetizing your games – How to decide if the freemium or premium route is the best bet for your organizational strategy More after the jump »

PlayHaven at GDC 2012! Visit us and learn how we have enhanced our LTV iOS/Android Offerings!

 

This has been an exciting start to the year, and GDC 2012 is the perfect time to catch up with our developers!

Our launch onto the Android Platform and our new Virtual Goods Promotion Tool continues to make PlayHaven the ultimate way for developers to acquire, retain, re-engage, and monetize their players. Check out our recent article in AppCraver to read more.

Interested in learning more? This year you can find us on the floor in the Unity booth in Moscone West. The location is front and center so you can’t miss us!