You want more users. You need more users. But how do you get the users you want?
15 Minutes of Fame
Game developers are under ever increasing pressure to find sources of consistently strong users at good prices. As the mobile space is maturing game developers are getting more sophisticated with their user acquisition strategy. Between Apple banning incentivization, updating the ranking algorithm (still not as good as Google’s of course) and cracking down on the bot farms, developers have refocused on quality rather than quantity. This focus has shifted spend from burst campaigns to steady and targeted campaigns.