How to make your users hate you in 5 easy steps

“Fear leads to anger; anger leads to hate; hate leads to suffering” -Yoda

Hate.  Such a strong word.  A word I don’t like to use often. Unfortunately, when it comes to mobile gaming, there are certain aspects that make me hate. Luckily, I have not yet added Force Choke to my arsenal, so simply deleting your game will have to suffice.  Let’s cut through the surface level reasons gamers hate you (Buggy updates, Ads in premium games) and dive deeper.

Artificial Roadblocks

I don’t like to hit animals, especially cute, puppy-like animals…it makes me feel like an awful person inside.  Unfortunately, when game developers make the conscious decision to plague me with an artificial roadblock 30 minutes into my game, I get puppy-kickin’ mad.  I understand that you want to monetize your game, and users not spending money means you aren’t monetizing.  While not monetizing is certainly a problem, perhaps it may be best to take a deeper look into the goods or purchase options you offer and where in the game you’re offering them.  What are you doing to make me want to purchase?  If you ask yourself this, and the answer always comes back to game progression, perhaps re-evaluating your goods is in order.  Luckily, I have seen less and less of this trend in freemium games over the last year.  Your users will spend money if there is actually something compelling to spend money on; forcing the issue will not help any.

More after the jump »

I love 2 things: gaming + hats
4
Permalink

Hero Academy: A Gamer’s Game

It’s rare these days to come across a game like Hero Academy. Forget the fantastic artwork and animations, the deep-rooted strategy, and the disgusting amount of polish and detail put in by the developers. Hero Academy stands out because it avoids the typical freemium artificial game progression roadblocks, formulaic addictive hooks, and excessive social spam, and retains gamers simply by giving them a fantastic way to spend their precious time. Sure, I’ve come across some amazing iOS games in the past, games that have been on my phone for over a year now, but nothing quite like this. Nothing that legitimately competes for my time when it comes to PC/Console gaming, nothing that makes me want to play every day simply because I flat out enjoy it, and nothing that makes me eager to spend money in the app for the sheer hope that my minimal cash contributions will fuel more updates, races, and features.

Watch out! He's got bath salts!

Watch out! He's got bath salts!

Naturally, when Hero Academy was first put in front of my face, I was a tad skeptical. Freemium plus hard-core multiplayer-only strategy game seemed iffy to say the least. My initial thought being that those willing to shell out cash will have an obvious advantage over those who don’t. Paying for power has been a hot topic in the gaming world since the takeover of the freemium model.  Nothing can get the super-vocal gaming minority going more than knowing that the hard working freeloader is being taken advantage of by their lazy paying for power opponent. Now don’t get me wrong, I have no issues paying for applications, but I typically have issues with games artificially forcing me to make purchases to either compete or advance in my game.

More after the jump »

6 Games You’ve Never Played, but Should

gem keeper 1

Our original plan was to use this first blog to make a formal introduction to both Kelly and myself. Luckily, we realized that’s a piss poor idea and we are better off just hopping right into the fun stuff, games. More after the jump »