“Fear leads to anger; anger leads to hate; hate leads to suffering” -Yoda
Hate. Such a strong word. A word I don’t like to use often. Unfortunately, when it comes to mobile gaming, there are certain aspects that make me hate. Luckily, I have not yet added Force Choke to my arsenal, so simply deleting your game will have to suffice. Let’s cut through the surface level reasons gamers hate you (Buggy updates, Ads in premium games) and dive deeper.
I don’t like to hit animals, especially cute, puppy-like animals…it makes me feel like an awful person inside. Unfortunately, when game developers make the conscious decision to plague me with an artificial roadblock 30 minutes into my game, I get puppy-kickin’ mad. I understand that you want to monetize your game, and users not spending money means you aren’t monetizing. While not monetizing is certainly a problem, perhaps it may be best to take a deeper look into the goods or purchase options you offer and where in the game you’re offering them. What are you doing to make me want to purchase? If you ask yourself this, and the answer always comes back to game progression, perhaps re-evaluating your goods is in order. Luckily, I have seen less and less of this trend in freemium games over the last year. Your users will spend money if there is actually something compelling to spend money on; forcing the issue will not help any.