Category Archives: Events
Happy GDC week…one of our favorite times of the year! The streets of SF are buzzing with tons of game devs, some fantastic parties, and a few awesome creatures roaming (have you seen the Candy Crush folks?).
With thousands of new mobile games launching every week, staying competitive continues to get harder for developers and bringing quality users into your games will remain a challenge. Because of this, we believe the strategy you take to engage players once they are in your game is just as important as your acquisition strategy.
That’s why our suite of intelligent engagement, retention and monetization tools is now available for free. So go ahead and start exploring. We encourage you to experiment with your campaigns in order to understand what is most effective for your audience and what works best for your game.
Check out what you can do with our free tools:
Keep an eye out on for new premium features we’ll be adding to our platform in the coming months.
If you’re interested in acquiring new users, reach out to us at firstname.lastname@example.org.
“No, Mom. Casual Connect is not a conference for swingers.”
Those in the industry are likely familiar but to clarify (for Mom), Casual Connect is one of the leading conferences in the mobile, social, and casual gaming space. This distinction is especially important in the context of the title of this post.
I was fortunate to attend this year’s festivities with others from the PlayHaven team, but between the partying and networking, I only caught a few of the 130+ lectures. Thankfully, through the power of the internets, Casual Connect allowed me to catch up on most of what I missed.
Below I’ve broken down the top must watch lectures from the conference for those interested in learning more about the mobile gaming industry and understanding how to create a successful game.
Designing Core Loops
Suleman Ali, Co-Founder and CEO, TinyCo
Suleman provides an overview on free-to-play game design, the importance of nailing the core loop, and insight into TinyCo’s design process.
Key takeaway: Half of in-app purchase (IAP) revenue from TinyCo’s titles come from instant finishes.
1 Million Downloads in a Month – How Indies Can Make It Happen
Simon Newstead, CEO, Frenzoo
As an indie dev, how do you compete in a crowded, competitive mobile market? Simon shares his company’s strategy for breaking into the mobile gaming industry with their first title, Style Me Girl.
Key takeaway: Don’t overlook the power of organic word-of-mouth. Polish and high-end graphics encourage players to show their friends in the real-world.
Unity introduced its new Asset Store: Online Services today at Unite 2012 and PlayHaven is thrilled to announce we are partnering with the game engine to offer our monetization and marketing solutions to all Unity developers through the store.
The Unity Asset Store will be the first one-stop marketplace solely driven to help game developers successfully publish games on the web or mobile via free or nominally paid third-party services. The new Asset Store will deliver cutting-edge features for developers to plug into Unity’s APIs, fill in the blanks, and help make Unity the most comprehensive game development platform in the world.
So what does this mean for PlayHaven and for game developers? Well, glad you asked! PlayHaven’s real-time LTV maximization platform will now be available and accessible to the more than one million developers in Unity’s ecosystem. “With PlayHaven, developers now have the incredible opportunity to engage and monetize their players directly in the Unity environment.” (Said Andy Yang, PlayHaven CEO in Unity’s announcement this morning)
More details from the full release can be found here.
Casual Connect is upon us and PlayHaven will have a 10 person strong team in Seattle this week. On Wednesday, July 25th, we are excited to join MobileAppTracking by HasOffers for Mobile App Playground! Hosted at the Crocodile we are pumped for a night of live DJ’s, dancing, drinks, prizes and more! Going to be in Seattle this week? Let’s connect!
This has been an exciting start to the year, and GDC 2012 is the perfect time to catch up with our developers!
Our launch onto the Android Platform and our new Virtual Goods Promotion Tool continues to make PlayHaven the ultimate way for developers to acquire, retain, re-engage, and monetize their players. Check out our recent article in AppCraver to read more.
Interested in learning more? This year you can find us on the floor in the Unity booth in Moscone West. The location is front and center so you can’t miss us!
We know you mobile game devs are swamped, preparing for the busiest time of the year but take a break and join us and Kontagent over some free drinks at the APPNATION III closing party.
The festivities start at 9pm, 12/1 at Mighty. Registration’s free so RSVP now before it fills up. Did we mention there are free drinks?