As the mobile gaming industry becomes increasingly more competitive, maximizing the amount of time that audiences spend on your games is crucial in order to achieve engagement and monetization goals.

Max Rollinger, Director of Mobile Gaming USA, sat down with Ryan Hoover, Director of Product Management at PlayHaven, for a podcast to discuss how publishers and developers can more effectively retain their audiences for the long haul.

Tune in as Ryan breaks down:

* What LTV maximization is and how it can be used to measure a game’s success

* Best practices for keeping gamers engaged, from in-game ads to rewards

* Monetizing your games – How to decide if the freemium or premium route is the best bet for your organizational strategy More after the jump »