Category Archives: PlayHaven News

Mar 27, 2013 / 8:00am

Improving player engagement, retention and monetization – check out what we’ve got in store

Happy GDC week…one of our favorite times of the year! The streets of SF are buzzing with tons of game devs, some fantastic parties, and a few awesome creatures roaming (have you seen the Candy Crush folks?).

With thousands of new mobile games launching every week, staying competitive continues to get harder for developers and bringing quality users into your games will remain a challenge. Because of this, we believe the strategy you take to engage players once they are in your game is just as important as your acquisition strategy.

That’s why our suite of intelligent engagement, retention and monetization tools is now available for free. So go ahead and start exploring. We encourage you to experiment with your campaigns in order to understand what is most effective for your audience and what works best for your game.

Check out what you can do with our free tools:

PlayHaven Pricing Chart

*PlayHaven shares 70% of revenue with developers

Keep an eye out on for new premium features we’ll be adding to our platform in the coming months.

Interested in using PlayHaven’s engagement, retention and monetization tools? Sign up here or log into your dashboard to get started today.

If you’re interested in acquiring new users, reach out to us at advertise@playhaven.com.

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Feb 25, 2013 / 9:00am

PlayHaven Now Available for Adobe AIR Developers

We’re excited to introduce the PlayHaven AIR Native Extension (ANE) for Adobe AIR. If you’re using (or considered using) Adobe’s Gaming Tools to develop iOS or Android games, you can now use the PlayHaven extension to acquire, understand, and intelligently engage and monetize users.

The Adobe AIR runtime allows developers to package the same code into native iOS and Android apps, among other operating systems and create rich, interactive experiences for their players. Their library of AIR Native Extensions makes it easy for developers to quickly integrate tools such as PlayHaven into apps using Flash’s ActionScript.

With the PlayHaven ANE, Adobe AIR developers can start using PlayHaven to:

  • Acquire Users: with targeted cost-per-install advertising campaigns on PlayHaven’s mobile advertising network spanning 4,000 mobile games, 460 million unique users, 115 million monthly active users, and 2+ billion monthly sessions.
  • Understand Performance: with a wide variety of game usage, campaign, and revenue performance metrics available via our web dashboard.
  • Intelligent Engage & Monetize Users: by delivering targeted in-app marketing communications – like cross promotions, rewards and virtual good promotions – to customizable user segments that are designed to improve retention and revenue.

The new PlayHaven AIR Native Extension is available today – sign up on playhaven.com to download the native extension.

Learn more about the PlayHaven Air Native Extension and Adobe’s Gaming Tools here.

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Feb 21, 2013 / 2:32pm

PlayHaven Crosses the Pond with a New European Office and General Manager

On the heels of announcing our new COO Charles Yim last month, today we announced that Ville Heijari will join the PlayHaven crew and kickstart our very first office in Europe. Ville comes to us having served as SVP of Marketing for Rovio Entertainment where he led the creation of a global marketing and brand platform while the company went through a rapid growth period with the Angry Birds franchise expanding internationally.

Ville is a tremendous talent and we’re thrilled to have him on the team as we continue to build our team internationally and focus on better serving the needs of developers locally.

Check out what media are saying!

AllThingsD: Top Angry Birds Exec Flies the Coop

Games Industry International: PlayHaven hires former Rovio exec for European expansion

TechCrunch: Gaming Monetization Startup Playhaven Nabs Rovio’s SVP of Brand Marketing Ville Heijari

PocketGamer.biz: PlayHaven opens European office, headed by ex-Rovio SVP Heijari

Talouselama: Rovion lintukuiskaaja jättää yhtiön – Ville Heijari rakentamaan jenkkiyhtiön laajennusta

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Jan 30, 2013 / 1:34pm

And today we welcome our first COO Charles Yim

Today we announced that PlayHaven just added Charles Yim as our new COO. Charles joins us from Google, where he both helped bring developers to its platform and earned the nickname “mobile cowboy” for his love of western headwear.

We welcome both Charles and his hats and are excited to work with him as we expand our team and the reach of our lifetime value maximization platform. See what the press has to say about Charles’ arrival.

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Nov 13, 2012 / 4:16pm

Announcing Our Latest Round of Funding and New Partnership with GGV Capital

As you may have seen today, PlayHaven just closed an $8 million round of financing led by GGV Capital along with existing investors e.ventures and Tandem Entrepreneurs. We’re excited about the work we’re doing over here at PlayHaven and the new opportunities we see with GGV Capital as a strategic partner and board member.

Read what media have been saying about PlayHaven!

More after the jump »

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Aug 22, 2012 / 4:32pm

Now announcing PlayHaven availability in the Unity Asset Store Online Services Program!

Unity introduced its new Asset Store: Online Services today at Unite 2012 and PlayHaven is thrilled to announce we are partnering with the game engine to offer our monetization and marketing solutions to all Unity developers through the store.

The Unity Asset Store will be the first one-stop marketplace solely driven to help game developers successfully publish games on the web or mobile via free or nominally paid third-party services.  The new Asset Store will deliver cutting-edge features for developers to plug into Unity’s APIs, fill in the blanks, and help make Unity the most comprehensive game development platform in the world.

PlayHaven in Unity Asset Store

So what does this mean for PlayHaven and for game developers? Well, glad you asked!  PlayHaven’s real-time LTV maximization platform will now be available and accessible to the more than one million developers in Unity’s ecosystem.  “With PlayHaven, developers now have the incredible opportunity to engage and monetize their players directly in the Unity environment.” (Said Andy Yang, PlayHaven CEO in Unity’s announcement this morning)

More details from the full release can be found here.

For all the latest news coming out of the conference in Amsterdam this week, follow #Unite2012 and @PlayHaven on Twitter!

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May 7, 2012 / 9:00am

Introducing our PlayHaven Bloggers!

Our blog sucked.
There is simply no other way to describe it.  Our amazing and talented designer, Nicole Ginelli, put in a lot of time and effort to make it look beautiful, but we’ve done an awful job of posting anything interesting beyond feature launches and announcing our attendance at conferences.  Zzzzzzzzz

More after the jump »

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May 3, 2012 / 12:44am

Want to get more value out of your game? Here’s how!

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