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Archive for the ‘PlayHaven’ Category

Top 3 Marketing Tips for Beating the App Store Blackbox

Wednesday, December 2nd, 2009

How to build a successful business of developing iPhone games can be a mystery, wrapped inside a riddle that’s inside an enigma.  We often hear of the lucky developer who makes millions with a juvenile fart app, and yet there are plenty of high-quality games that never go anywhere.

I’ve had the great opportunity to work with many talented iPhone game developers over the last few months. I’ve had a chance to see firsthand which marketing strategies work in helping build businesses by creating game “franchises” rather than just selling games.  Of all the marketing strategies I’ve seen, it seems there are three core tenants that should be a part of any iPhone marketing campaign.

  1. Generate buzz before the game is released
  2. Create a cross-promotion network alliance
  3. Leverage your existing fan base
The App Store is Seriously Broken

Before I dive into marketing strategies, I want to express how badly I think the App Store is broken.   The prolonged Apple approval process has already been documented widely. But I find the lack of information and access that developers get to their own consumers to be equally appalling and certainly far more costly to developers.

Isn’t it ironic that apps and games are what make the iPhone so successful, yet developers have absolutely no way of knowing who their customers are? They are essentially barred from interacting with the very people who are using the product they created.

Having passionate fans is the cornerstone of any successful game. This was true in the traditional gaming space, and it’s just as true in the new mobile gaming era.  But the App Store is a blackbox, and developers are flying blind in there.  They have no connection with their customers.  With Android on the rise, I really hope Apple will respond and open up their system for the benefit of developers and iPhone users.  But until then, here are the tips I’ve picked up for marketing and thriving in Apple’s opaque world.

Marketing Tip #1:  Generate Buzz and Hype Before the Game is Released

Building anticipation before a game comes out is by no means a novel marketing strategy. In fact, it is extremely common in the traditional gaming space (some may even say certain games build too much hype… Duke Nukem Forever anyone?).  However, this concept of pre-release buzz doesn’t seem to exist when it comes to marketing for iPhone games.

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Today is Scribblenauts Day!

Wednesday, September 16th, 2009

In celebration of Scribblenauts’ launch today, the entire PlayHaven team is wearing the rooster hat (except Ray, because he is not a team player).

Kurtiss, Stephen, and Erik wearing the rooster hat :)

Kurtiss, Stephen, and Erik wearing the rooster hat :)

PlayHaven’s development will also be on a temporary halt for the next week as the entire team is addicted to the new game.

Ok, fine… just kidding.  But at least no updates will be out tonight :P

Expect many Scribblenauts guides from us!  And of course, if you want to talk anything Scribblenauts, talk to us on the forum!

Happy Labor Day!

Tuesday, September 8th, 2009

In the spirit of Labor Day, I’d like to give you guys a sneak peek of what it is like to work at the PlayHaven’s office  :)   The attached photo is eyao’s work space!

eyao's office space.  Gotta have some gaming posters and action figu

eyao's office space. Gotta have some gaming posters and action figures at a gaming startup!

There many exciting new features coming out in the next week or so (including Guide Editor 2.0!), and we are working hard to get them ready for you.  I hope you guys are enjoying the rest of your long weekend, and stay tuned!

Discussion Forums Launched!!!

Friday, August 21st, 2009

Ok folks, you asked for it, you got it!

We just launched our discussion forum system tonight, so come mingle with the community! The primary purpose of the discussion system is to give the PlayHaven community a medium to communicate with each other.  While the topics may widely vary, we encourage discussions to:

  1. Stay on topic
  2. Q&A on questions our guide system cannot provide
  3. Collaborate on guide writing

Most of the designs should be fairly familiar to you as we mimic a lot of the traditional forum designs.  However, we also took it to the next level and tried to enhance on all the little things that bug us from time-to-time.  For instance, some of the new features from traditional forums are:

  • Threaded conversation – no more quoting and everything is kept chronological!
  • In-line reply – this should make replying to a thread much easier :)
  • Rating on posts – we are hoping this will eliminate trolls and inappropriate comments

I hope you enjoy our new discussion forum system.  Of course, we know not all new things are better than the old ones, so if you find any of our new features annoying or less useful than traditional forums.  Please don’t hesitate to voice your view!  Now, please come check it out!

Peer Reviews: Promoting quality guides

Wednesday, August 12th, 2009

Collaboration is one request we get frequently, and today we’re announcing a first step towards getting the PlayHaven community to collaborate on guides:  peer reviews.

This new feature will help reinforce our mission to host high quality user-written guides on the Web. Peer reviews will also give readers a chance to contribute in finding factual corrections, spelling errors, grammatical mistakes, etc.  The process is very simple and will be extremely valuable for guide writers.

Upon publishing a guide, you will be presented the three options to invite your friends for peer review:  Facebook, Twitter, or Email.   When two or more people have peer reviewed your guide, a special recognition icon will appear next to let readers know your guide has earned the seal of approval among the community.  For those of you who are friendless – don’t fret!  Any member of PlayHaven community can also peer review your guides as well – just ask around and I’m sure someone will help you out :)

A special icon for peer reviewed guides!

A special icon for peer reviewed guides!

The PlayHaven Guide Editor vs. Notepad

Wednesday, August 5th, 2009

I’d like to take some time to take an in-depth look into one of the more popular features of PlayHaven’s guide editor – the ability to export your guides to text. Here’s a simple case study on how it can be used to maximize your guide’s viewership and exposure across both PlayHaven AND all the text-based gaming sites while at the same time minimizing the amount of time it takes you, the guide writer, to create the actual guide and distribute it.

Since PlayHaven takes care of all the structuring and all the technical bells and whistles that many people find time consuming in creating a guide in notepad, most guides and walkthroughs can be written in a much shorter amount of time. There’s no need for creating elaborate ASCII tables, art, or a CTRL-F style table of contents. One favorite game of mine when I was a kid was just recently re-released in a special edition – The Secret of Monkey Island, on the PC, 360, and the iPhone. I’m a big Tim Schafer fan and I knew right there I had to do a full walkthrough for the game. It was also a chance to see how much faster it would take me to do a walkthrough on the PlayHaven editor vs. a notepad one (I have done some in the past). It ended up taking me only one weekend (and not all devoted to it!) to complete most of it, even having to run through the entire game to get screenshots!

So now what? I have a pretty guide that I had created, but only available to visitors of PlayHaven. With the new text exporting feature, I just click one button, and it gets all formatted to 79 characters per line, and ASCII. But, the big question probably looming over your head is, will GameFAQs accept it? I decided to see if this text based version of my guide would pass the submission process over at GameFAQs – I submitted an unedited text file straight from PlayHaven and soon found out that it had been accepted!

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Over 10,000 games added!

Tuesday, August 4th, 2009

We have heard your voice, we have heard your pain, and we have found a solution!

Expanding our game database has been one of the most frequently requested features. While we have the most current generation platforms and the most current games, there are many more out there on older platforms that we know people would love to write and read about.  I’d like to announce that we have added support for over 11,000 games AND 3 additional platforms, which includes the Xbox, Gamecube, and the Gameboy Advance.

There is a twist though.  Because we are adding so many games simultaneously… we haven’t had the opportunity to populate all the details yet (such as the logo, game icon, etc.).  So when you write a guide for a game that’s recently added, you may encounter a message that says “Publish availability pending…”, it simply means we haven’t had the chance to populate all the details of the game just yet.  No worries!  As soon as you start writing for that game, the PlayHaven Team will receive an Email alert, and we will automatically put that game on the top of our queue.  Within 24 hours, your guide will be ready for publishing!

If you have any questions, please don’t hesitate to shoot us an Email or leave a comment below.  Give it a shot!

Export your guides & Request a bounty!

Friday, July 24th, 2009

We have just deployed our latest build of PlayHaven complete with a brand new feature that both guide writers and readers will find very useful – the bounty system. Members of PlayHaven will now have the option to request guides to be written and vote them up to let guide writers know what topics are the most important to readers, and what most people would like to see created. Once a bounty is created, guide writers can submit their guides to the bounty. If multiple submissions are present, the bounty creator can choose which best answers his bounty. I encourage all of you to try out this new system and give us your feedback so we can perfect it.

That’s not the only change you’ll find – we have many other new enhancements and features included as well – implemented based on your feedback that you sent us!  One important one is the ability to know view your guides as text only.

Many of you are GameFAQs writers and some have expressed concern over having to write two completely different versions of a guide to gain maximum exposure. We completely understand the concern, and to alleviate this, have created an exporting tool to have a text-based version of your guide automatically created for you once you create it on PlayHaven. This text version completely adheres to GameFAQs standards on submitted FAQs including the 79 character limit and also converts your tables! You can access these text versions by just going to the guide themselves while logged in and clicking on “Export as GameFAQs text”. We would love feedback on how to further make your guide as accessible as possible to everyone.

A quick tutorial to our guide editor

Tuesday, July 21st, 2009

We know our guide editor is quite a bit different from how you would normally write a guide / FAQ, and sometimes it could be a bit daunting if you are not familiar with web-based writing tools.  In this short video tutorial below, I want to demonstrate how easy it is to write a guide with our tool, and how much time it will save you!

PlayHaven Guide Editor Tutorial

A few highlights of the tutorial:

  • How auto formatting and structuring works, and never worry about the 79 character line limit ever again!
  • How to easily embed screenshots, images, and videos directly into your guide
  • How to save and publish your guide at any time

If you have any questions, feel free to leave a comment below!

Categorize your guides!

Tuesday, July 7th, 2009

Hope you all had a wonderful 4th of July weekend!  If you don’t live in the U.S., I hope you had a great… um… weekend :)  I want to give you guys a quick update on the new feature we are pushing out, as well as various bug fixes.

New feature – Guide Categorization:
Many early beta testers often ask us:  Could I write a full walkthrough?  Could I just share a simple tip & trick?  Could I combine multiple micro-guides into one?  The answers are yes, yes, and yes.  We want to give you the full freedom to share whatever gaming knowledge you would like.  So, you may now categorize your guides into one of the three categories:

  • Full Walkthrough:  guides which describe how to beat or finish a game in its entirety in one document
  • Micro-Guide:  short guides / FAQs that help players accomplish specific goals or achievements within games, or learn specific strategies
  • Tip, Trick, or Cheat:  very small guides that contain cheats, tips, hints, tricks, or glitches to games

Regardless of the category you choose, you will still have access to all the tools from the guide editor.  If you have already published your guide, you may go to the guide you have written and edit the category to the appropriate section.

Bug fixes and Enhancements:

  • We have improved the “Text Block” with various bug fixes and enhancements.  We know it’s still not perfect yet — so if you still encounter a bug or an issue, please don’t hesitate to shoot us an Email!
  • Keyboard shortcuts now work in the guide editor  (e.g. CTRL+S to save, CTRL+B to bold, etc.)
  • Search will now return much more relevant results

Thank you again for helping us beta testing PlayHaven!  Your feedback has been invaluable to our product development.  If you have any additional suggestions, please let us know!