Category Archives: Products

Apr 18, 2013 / 5:50pm

NEW iOS, Unity and Adobe Air SDKs (UDID deprecation and other cool stuff)

Hi all!  Is this thing on?

… just in case you haven’t received the memo: as of May 1, 2013, Apple will no longer accept newly submitted and updated apps that access UDID.  What’s that mean for you?  Well, it means that brand new PlayHaven SDKs are coming your way!

In anticipation of the announcement (and to help make sure your app complies with Apple policies for the use of device information) we’ve been working hard on updating our iOS, Unity and Adobe Air SDKs. The iOS and Unity SDKs are available now. Adobe Air extension is expected to be released tomorrow.  The new SDKs will:

* Disable UDID by default
* Send MAC, IFA/IDFA and ODIN by default
* Incorporate receipt verification***

***Fine print: Although we’re still working on server side support for receipt verification, we advise you to implement receipt verification as supported in the SDK. We’re a couple of weeks from fully supporting this. But once deployed, you won’t need to touch a thing to leverage in-app purchase tracking with receipt verification. (WIN)

If all that’s not convincing enough, well, we threw in a few bug fixes here and there as well.

Considering the importance of UDID deprecation, we highly recommend that all of our partners update to the new SDKs prior to your next submission to the App store. You’ll definitely want to update if you’re using an SDK earlier than 1.8.2 as those versions did not support identifiers other than UDID. So, disabling UDID would cause the SDK to stop working. Why not go update right now?

Here are the links you’ll need:

* Download it!
* Read about it!
* Familiarize yourself with Apple’s requirements.

We hope we’ve made things easy for you. Just in case you have some questions, we have a great team here to help you along the way.  Trust me!  I ask them questions all the time.  :-)

More awesome products launching soon.

Director, Product Management
PlayHaven
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Mar 27, 2013 / 8:00am

Improving player engagement, retention and monetization – check out what we’ve got in store

Happy GDC week…one of our favorite times of the year! The streets of SF are buzzing with tons of game devs, some fantastic parties, and a few awesome creatures roaming (have you seen the Candy Crush folks?).

With thousands of new mobile games launching every week, staying competitive continues to get harder for developers and bringing quality users into your games will remain a challenge. Because of this, we believe the strategy you take to engage players once they are in your game is just as important as your acquisition strategy.

That’s why our suite of intelligent engagement, retention and monetization tools is now available for free. So go ahead and start exploring. We encourage you to experiment with your campaigns in order to understand what is most effective for your audience and what works best for your game.

Check out what you can do with our free tools:

PlayHaven Pricing Chart

*PlayHaven shares 70% of revenue with developers

Keep an eye out on for new premium features we’ll be adding to our platform in the coming months.

Interested in using PlayHaven’s engagement, retention and monetization tools? Sign up here or log into your dashboard to get started today.

If you’re interested in acquiring new users, reach out to us at advertise@playhaven.com.

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Feb 25, 2013 / 9:00am

PlayHaven Now Available for Adobe AIR Developers

We’re excited to introduce the PlayHaven AIR Native Extension (ANE) for Adobe AIR. If you’re using (or considered using) Adobe’s Gaming Tools to develop iOS or Android games, you can now use the PlayHaven extension to acquire, understand, and intelligently engage and monetize users.

The Adobe AIR runtime allows developers to package the same code into native iOS and Android apps, among other operating systems and create rich, interactive experiences for their players. Their library of AIR Native Extensions makes it easy for developers to quickly integrate tools such as PlayHaven into apps using Flash’s ActionScript.

With the PlayHaven ANE, Adobe AIR developers can start using PlayHaven to:

  • Acquire Users: with targeted cost-per-install advertising campaigns on PlayHaven’s mobile advertising network spanning 4,000 mobile games, 460 million unique users, 115 million monthly active users, and 2+ billion monthly sessions.
  • Understand Performance: with a wide variety of game usage, campaign, and revenue performance metrics available via our web dashboard.
  • Intelligent Engage & Monetize Users: by delivering targeted in-app marketing communications – like cross promotions, rewards and virtual good promotions – to customizable user segments that are designed to improve retention and revenue.

The new PlayHaven AIR Native Extension is available today – sign up on playhaven.com to download the native extension.

Learn more about the PlayHaven Air Native Extension and Adobe’s Gaming Tools here.

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Jun 7, 2012 / 9:00am

11 Techniques for Player Value Maximization: Part 1

Remember Bob?  His awesome game, Angry Hedgehogs, attracted a small but engaged user base of hedgehog-launching fans, yet he’s not maximizing his game’s potential value.  In the last post we discussed LTV and the components of value. Talk is cheap, actually increasing value is the challenge.

Here are the first 6 of 11 techniques for increasing player value.

More after the jump »

Sophisticated Gaming Geek
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May 24, 2012 / 9:00am

Spending your way to the top of the free charts is so 2011!

You want more users.  You need more users.  But how do you get the users you want?

15 Minutes of Fame

Game developers are under ever increasing pressure to find sources of consistently strong users at good prices.  As the mobile space is maturing game developers are getting more sophisticated with their user acquisition strategy.  Between Apple banning incentivization, updating the ranking algorithm (still not as good as Google’s of course) and cracking down on the bot farms, developers have refocused on quality rather than quantity.  This focus has shifted spend from burst campaigns to steady and targeted campaigns.
More after the jump »

Tech Bandit
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May 10, 2012 / 4:42pm

Valuing LTV: Beyond Monetization

Meet Bob.

Bob is a game developer, creating his first mobile title, Angry Hedgehogs, aptly named after his love of the adorable (yet surprisingly ferocious) creatures. Armed with his laptop and creativity, Bob embarks on a quest to create the most successful game of all time.

After months of hard work, Bob publishes his game and anxiously monitors its performance. Success! His early fans can’t get enough of the cuddly hedgehogs. However, Bob’s leaving a lot on the table by not maximizing the LTV of his early fans. More after the jump »

Sophisticated Gaming Geek
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May 3, 2012 / 12:44am

Want to get more value out of your game? Here’s how!

CEO
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