Category Archives: LTV max platform

Improving player engagement, retention and monetization – check out what we’ve got in store

Happy GDC week…one of our favorite times of the year! The streets of SF are buzzing with tons of game devs, some fantastic parties, and a few awesome creatures roaming (have you seen the Candy Crush folks?).

With thousands of new mobile games launching every week, staying competitive continues to get harder for developers and bringing quality users into your games will remain a challenge. Because of this, we believe the strategy you take to engage players once they are in your game is just as important as your acquisition strategy.

That’s why our suite of intelligent engagement, retention and monetization tools is now available for free. So go ahead and start exploring. We encourage you to experiment with your campaigns in order to understand what is most effective for your audience and what works best for your game.

Check out what you can do with our free tools:

PlayHaven Pricing Chart

*PlayHaven shares 70% of revenue with developers

Keep an eye out on for new premium features we’ll be adding to our platform in the coming months.

Interested in using PlayHaven’s engagement, retention and monetization tools? Sign up here or log into your dashboard to get started today.

If you’re interested in acquiring new users, reach out to us at advertise@playhaven.com.

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11 Techniques for Player Value Maximization: Part 1

Remember Bob?  His awesome game, Angry Hedgehogs, attracted a small but engaged user base of hedgehog-launching fans, yet he’s not maximizing his game’s potential value.  In the last post we discussed LTV and the components of value. Talk is cheap, actually increasing value is the challenge.

Here are the first 6 of 11 techniques for increasing player value.

More after the jump »

Spending your way to the top of the free charts is so 2011!

You want more users.  You need more users.  But how do you get the users you want?

15 Minutes of Fame

Game developers are under ever increasing pressure to find sources of consistently strong users at good prices.  As the mobile space is maturing game developers are getting more sophisticated with their user acquisition strategy.  Between Apple banning incentivization, updating the ranking algorithm (still not as good as Google’s of course) and cracking down on the bot farms, developers have refocused on quality rather than quantity.  This focus has shifted spend from burst campaigns to steady and targeted campaigns.
More after the jump »

Valuing LTV: Beyond Monetization

Meet Bob.

Bob is a game developer, creating his first mobile title, Angry Hedgehogs, aptly named after his love of the adorable (yet surprisingly ferocious) creatures. Armed with his laptop and creativity, Bob embarks on a quest to create the most successful game of all time.

After months of hard work, Bob publishes his game and anxiously monitors its performance. Success! His early fans can’t get enough of the cuddly hedgehogs. However, Bob’s leaving a lot on the table by not maximizing the LTV of his early fans. More after the jump »