Gamers Rapidly Adopting iOS 7; Early Adopting Gamers Prefer iPhone 5S to 5C
After reaching out last week with some suggestions on how to build loyal iPhone 5S and 5C users, we wanted to let you know how our games-focused network is adopting the new Apple devices and iOS 7.
Gamers Rapidly Adopting iOS 7
Gamers on our network have rapidly adopted iOS 7. After just 4 days on the market, 44% of our active Apple devices were using iOS 7. This contrasts somewhat with data reported earlier suggesting faster adoption among a broader audience. One possible reason, and of particular interest for game developers planning new launches, is the abundance of gaming-focused devices on the market like older iPods and iPads with older OS.
iOS 7 Adoption Varying by Geography
As expected, iOS 7 adoption has varied widely by country. U.S. gamers are slightly ahead of the global average, with 49% on iOS 7 by September 22nd. Europe has seen pretty interesting variations in adoption – with large differences between normally similar countries. Most interestingly, Chinese consumers significantly lag the rest of the world – with only 26% on iOS 7. There are many possible explanations, but given the large size of the new update, access to fast and affordable high speed internet may have played a role.
Early Adopter Gamers Prefer the iPhone 5S, But It’s Not Gift Giving Season Yet
On a final note, most stories about last weekend’s iPhone launch focused on what would seem like an enormous preference by early adopters for the iPhone 5S. Given that early adopters want access to the newest technology first, this didn’t surprise us. Looking at our data – it’s clear that early adopter gamers preferred the iPhone 5S over the iPhone 5C. We saw almost 2x the number of iPhone 5S appear on our network on launch weekend. However, as more typical consumers start purchasing the phones and gift giving season approaches, we won’t be surprised to see iPhone 5C take more share. We’ll update you when we have more information.
Stay tuned for more posts like this from PlayHaven. We’re interested in telling data stories that you’re interested in, so let us know your suggestions.
NOTE: The data referenced in this article was last updated Sunday, September 22rd. We will provide an update next week and report on any changes we discover.