Living in the 50% mobile club
For your digesting pleasure, from MediaPost this morning, some “glass half full” mobile stats:
47% of U.S. smartphone owners use mobile shopping apps.
47% of tablet users engage with mobile ads on their tablets more than once a week and are highly likely to take action after seeing the ad.
49% of tablet owners have clicked on an ad within the last 30 days.
45% of NBC’s Olympics video streams went to smartphones and tablets.
Facebook says that 50% of its $1 million-a-day run rate for Sponsored Stories comes from mobile.
Mobile devices accounted for 52% of Wi-Fi use.
52% of tablet owners are mothers.
50% of U.S. and U.K. gamers prefer smartphones or tablets as their primary gaming platform.
50% of those with cell phones use them while watching TV
50% of U.S. consumers would consider watching programs on their tablets and smartphones.
What are your “glass half full” mobile moments?
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