Tag Archives: monetization

Oct 8, 2012 / 9:33pm

PlayHaven CEO Talks Business of Mobile Gaming with VentureBeat

PlayHaven has been thrilled to work with VentureBeat to revive the BYOT Podcast series – where game industry leaders tackle the latest trends, topics, and issues in the industry.

In this week’s episode, PlayHaven’s very own CEO, Andy Yang, joins GamesBeat editor-in-chief Dan “Shoe” Hsu, Machine Zone’s Gabe Leydon, and GamesBeat head writer Dean Takahashi in talking about “mobile gaming: its hopes, its dreams, its turn-ons, and how some of the biggest companies in the world are looking to get in on the rapidly growing action.”

More after the jump »

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Jul 1, 2012 / 10:15am

11 Techniques for Player Value Maximization: Part 2

This is a continuation from part one where we discussed techniques for maximizing player value. Now let’s crank it to 11…

7. Reduce Friction and Reward UGC

User generated content (UGC) is a great way to add new content for “free”; however, only a small percentage of players actually contribute. As with purchase flows, reducing the friction of creating and submitting content, will often increase UGC. How can you simplify the process? Is there a way to make UGC part of the primary gameplay? What happens when you reward players for submitting awesome content?

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Sophisticated Gaming Geek
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Jun 13, 2012 / 9:00am

PlayHaven Highlighting LTV maximization at Mobile Gaming USA

As the mobile gaming industry becomes increasingly more competitive, maximizing the amount of time that audiences spend on your games is crucial in order to achieve engagement and monetization goals.

Max Rollinger, Director of Mobile Gaming USA, sat down with Ryan Hoover, Director of Product Management at PlayHaven, for a podcast to discuss how publishers and developers can more effectively retain their audiences for the long haul.

Tune in as Ryan breaks down:

* What LTV maximization is and how it can be used to measure a game’s success

* Best practices for keeping gamers engaged, from in-game ads to rewards

* Monetizing your games – How to decide if the freemium or premium route is the best bet for your organizational strategy More after the jump »

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