11 Techniques for Player Value Maximization: Part 2
This is a continuation from part one where we discussed techniques for maximizing player value. Now let’s crank it to 11…
7. Reduce Friction and Reward UGC
User generated content (UGC) is a great way to add new content for “free”; however, only a small percentage of players actually contribute. As with purchase flows, reducing the friction of creating and submitting content, will often increase UGC. How can you simplify the process? Is there a way to make UGC part of the primary gameplay? What happens when you reward players for submitting awesome content?
