Tag Archives: value

Jun 13, 2012 / 9:00am

PlayHaven Highlighting LTV maximization at Mobile Gaming USA

As the mobile gaming industry becomes increasingly more competitive, maximizing the amount of time that audiences spend on your games is crucial in order to achieve engagement and monetization goals.

Max Rollinger, Director of Mobile Gaming USA, sat down with Ryan Hoover, Director of Product Management at PlayHaven, for a podcast to discuss how publishers and developers can more effectively retain their audiences for the long haul.

Tune in as Ryan breaks down:

* What LTV maximization is and how it can be used to measure a game’s success

* Best practices for keeping gamers engaged, from in-game ads to rewards

* Monetizing your games – How to decide if the freemium or premium route is the best bet for your organizational strategy More after the jump »

Jack(ie)-of-all-trades
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Jun 7, 2012 / 9:00am

11 Techniques for Player Value Maximization: Part 1

Remember Bob?  His awesome game, Angry Hedgehogs, attracted a small but engaged user base of hedgehog-launching fans, yet he’s not maximizing his game’s potential value.  In the last post we discussed LTV and the components of value. Talk is cheap, actually increasing value is the challenge.

Here are the first 6 of 11 techniques for increasing player value.

More after the jump »

Sophisticated Gaming Geek
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May 24, 2012 / 9:00am

Spending your way to the top of the free charts is so 2011!

You want more users.  You need more users.  But how do you get the users you want?

15 Minutes of Fame

Game developers are under ever increasing pressure to find sources of consistently strong users at good prices.  As the mobile space is maturing game developers are getting more sophisticated with their user acquisition strategy.  Between Apple banning incentivization, updating the ranking algorithm (still not as good as Google’s of course) and cracking down on the bot farms, developers have refocused on quality rather than quantity.  This focus has shifted spend from burst campaigns to steady and targeted campaigns.
More after the jump »

Tech Bandit
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May 10, 2012 / 4:42pm

Valuing LTV: Beyond Monetization

Meet Bob.

Bob is a game developer, creating his first mobile title, Angry Hedgehogs, aptly named after his love of the adorable (yet surprisingly ferocious) creatures. Armed with his laptop and creativity, Bob embarks on a quest to create the most successful game of all time.

After months of hard work, Bob publishes his game and anxiously monitors its performance. Success! His early fans can’t get enough of the cuddly hedgehogs. However, Bob’s leaving a lot on the table by not maximizing the LTV of his early fans. More after the jump »

Sophisticated Gaming Geek
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